The only mobile-first platform that delivers relevant, personalised information to business professionals in the global pharmaceutical industry. mPharma is custom-built for executives involved in the commercialization of brands – from discovery and R&D through to market access, launch, patent expiry and beyond.
mPharma provides market intelligence, insight and analysis for commercial professionals. It gives medical, scientific and regulatory teams up-to-date information on the evolving medico-legal and clinical & scientific landscape. And it gives shared services professionals real-time insights to support business productivity.
Content is segmented into business functions and disease areas. Registered users select the categories most relevant to them, allowing them to develop personalised profiles that mean they only see the content they want to see – at a time that suits them. mPharma cuts through the noise.
mPharma content passes the screen test. It’s not long-winded articles squeezed under a 4-inch screen – it’s snackable and shareable. And it’s not limited to traditional articles – it uses videos, podcasts, slideshows and infographics too. mPharma: made for mobile. Made for you.
The average person is exposed to around 2,000 work-related communications such as emails, tweets and reports every day. Much of it is untargeted, unsolicited and… unread.
You’re a busy pharma exec and your information needs go way beyond the average. Every day you’re swamped with data. But most of it is totally irrelevant to you. You’re desperate for information that can make you look good. But most of the time you end up feeling just like Trevor. Check him out – it will most probably be like looking in a mirror.
Mobile has changed the way we consume media. Today we’ll check our mobile phone more than 220 times. 87% of senior execs use their smartphone for business. 86% of mobile time is spent in apps. It’s hardly surprising that mobile is becoming the channel of choice for marketers.
With pharma executives like Trevor buried beneath an avalanche of noise, innovative agencies that can help drive best practice are finding it increasingly difficult to get noticed. But many, like Annie, are realising that the best way to get to their customers is through their mobile. Check out Annie’s story.